This is shaping up as another busy spring for Dr. Gentry. He will team with the International Association of Business Communicators (IABC) to present three two-day workshops on “Communicating Company Results to Build Trust and Reputation.” Enrollment is limited. For more information, see http://www.iabc.com/fc/.
In January, Dr. Gentry coordinated and taught “Strictly Financials,” a four-day seminar for business reporters focusing on markets and financial statements. The program was sponsored by the Donald W. Reynolds National Center for Business Journalism at Arizona State University.
Gentry earlier was designated an All-Star Speaker by IABC for his presentation at the International Conference in New Orleans. His overall mean score on audience evaluations was 6.38 on a 7-point scale. Speakers who received a rating of 6.25 or above received the All-Star designation and an invitation to propose a presentation for IABC’s 2008 international convention in New York. His New Orleans presentation was entitled, Financial Statements: The Cliff Notes Version in Five Steps.
“The world of corporate financial communication has changed forever — and nobody understands that better than Jimmy Gentry. His one-day program at our company cut through the complexity of accounting and reporting requirements without ‘dumbing down’ these important topics. In an easy-going session filled with information and insight, our team members felt free to ask any question, large or small. They ended the day with greater knowledge and confidence to ask the right questions and communicate more effectively with employees, business leaders, customers and reporters. Even our most experienced financial communicators gained from the experience.”
Shelly London
Vice President and Chief Communications Officer
American Standard Companies
Piscataway, New Jersey
“If you want to be prepared to handle high-impact, high-profile communications in today’s unforgiving environment, you have to be able to understand and use complex financial information. You have to not only understand what it means to your company, but also how it can be interpreted (or misinterpreted) by reporters, analysts and customers. This is where Dr. Gentry makes a real difference to communicators: He teaches you how to speak the financial language of business so that you can better promote, protect and defend your companies and your clients. And he explains it in easy-to-understand language.”
Jeff Shafer
Vice President
Fleishman-Hillard Kansas City
