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The Gentry Difference

It’s been a busy fall with workshops for American Standard Co. and AMC Entertainment Co. (the movie theaters), and a presentation entitled Inside Accounting: The Cliff Notes Version in 10 Steps for the International Association of Business Communicators’ Southern Regional Conference. Plus, a web seminar on Finance for Non-Financial Communicators with PR legend Jim Lukaszewski.

In the future, a presentation at the International Association of Business Communicators 2007 International Conference on June 26, 2007, in New Orleans.

“The world of corporate financial communication has changed forever — and nobody understands that better than Jimmy Gentry. His one-day program at our company cut through the complexity of accounting and reporting requirements without ‘dumbing down’ these important topics. In an easy-going session filled with information and insight, our team members felt free to ask any question, large or small. They ended the day with greater knowledge and confidence to ask the right questions and communicate more effectively with employees, business leaders, customers and reporters. Even our most experienced financial communicators gained from the experience.”

Shelly London
Vice President and Chief Communications Officer
American Standard Companies
Piscataway, New Jersey

“If you want to be prepared to handle high-impact, high-profile communications in today’s unforgiving environment, you have to be able to understand and use complex financial information. You have to not only understand what it means to your company, but also how it can be interpreted (or misinterpreted) by reporters, analysts and customers. This is where Dr. Gentry makes a real difference to communicators: He teaches you how to speak the financial language of business so that you can better promote, protect and defend your companies and your clients. And he explains it in easy-to-understand language.”

Jeff Shafer
Vice President
Fleishman-Hillard Kansas City

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